I just returned from Las Vegas, NV where Jay Weintraub and co put on another fabulous show. Over three nights and two days, attendees were able to mix with a very special group of invited speakers and industry pros. Overall, an unforgettable experience.
A few of the highlights:
10:45-11:30am Thursday – Mastering PPC
As a speaker and a moderator, Terrence Thomas, EVP at Education Dynamics, always brings a lot of perspective and excitement to a group. This session was no exception. From including key topics like saturation, multi-variant testing, and account status, to inciting a debate on quality score, the session was valuable for everyone in attendance.
11:30-12:15pm Thursday – Landing Pages that Convert
If you asked, “Luke, who was the happiest person at LeadsCon?” I would have to tell you it was Tim Ash of SiteTuners.com. This guy just beams. As a panelist, Tim brought a lot of value to the discussion by not only going through the tactical elements of landing pages, but also weaving those points into the much larger strategic picture. I don’t have the quote exactly, you will have to read his book to get it, but he described the formula for disaster which most marketers today employ. For every $5 of develoment, spend $95 in advertising….Try balancing the equation for more fruitful results.